Big news in Mobile this week or at least for Samsung, who was officially crowned as the largest mobile device vendor. The Korean giant was finally able to surpass Apple on the smartphone market and overtook Nokia, securing the top spot. Not surprisingly, Google and Facebook are working on improving mobile app advertising. We also included an article on what people use their mobile devices for, with insights on what mobile brands need to be aware of to meet next generation’s consumers needs.

Mobile sites and affiliate tracking: the stats

Date 01st May, 2012

2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier, according to the Global Mobile Media Forecast from Strategy Analytics. Consumers will increase spending on mobile media from $121.8 billion in 2011 to $138.2 billion in 2012, a 13.4% jump, predicts Strategy Analytics, a research and consulting firm.

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Samsung Is The New King Of Mobile

Date 30th April, 2012

Sammy is now the big kahuna of cell phones. Today’s Juniper Research and comScorereports indicated that Samsung kicked Apple from the top spot in regards to smartphones. IDC alsoreleased a report today indicating the same thing while noting that Samsung kicked Nokia from the top of total phone shipments. This comes just days after another analyst firm questioned Nokia’s current title as reigning king. Samsung happened to be at the right place at the right time — but only because the company positioned itself properly.

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Google Improves App Advertising With New Mobile App Extension

Date 30th April, 2012

Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension, seems aimed at companies who have both a standard Web presence and an app to promote.

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With all that social data, why are Twitter's mobile ads so hit and miss?

Date 01st May, 2012

It has been a few months now since Twitter rolled out its mobile ads, offering companies the chance to target its 55m mobile users. The social network says Promoted Tweets allow brands to target their followers as well as users “that share similar interests with their existing followers”.

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RIM’s Secret Weapon for Reviving BlackBerry: HTML5

Date 29th April, 2012

BlackBerry World, Research In Motion‘s once-a-year event to evangelize its brand, kicks off today in Orlando, Fla. Most of the attention will focus on the coming BlackBerry 10 software, the backbone of RIM’s coming suite of smartphones. RIM’s future depends greatly on BB10, but there’s another software factor that’s playing a large and growing role in the company’s strategy to recover: HTML5.

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Domino’s cooks up more than 20pc of digital sales from mobile - Mobile Commerce Daily

Date 02nd May, 2012

Domino’s Pizza was quick to embrace mobile as a way to enable customers to place orders and the numbers speak to the company’s success, with more than 20 percent of digital orders now taking place via the company's mobile site and apps.

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How we use our mobile devices

Date 01st May, 2012

Did you know that more people have mobile phone subscriptions than have electricity or safe drinking water? And with over half of the US mobile subscribers now owning smartphones (it’s asimilar picture in Europe), and Forrester predicting both that more people will access the internet from mobiles than PCs and that tablets with replace PCs for most consumers in the future, Adweek have put a great set of infographics together, delving a bit deeper into how we actually use these devices.

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5 Mobile Trends Brands Need to Watch

Date 29th April, 2012

If you let your imagination run wild, innovations such asGoogle’s Project Glass suggest there will come a time when we’ll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs. While that may not be quite how it plays out, a highly-connected future is definitely on its way. Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. It’s easy to see what life will look like for the next generation of consumers, but will marketers be prepared?

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Facebook Helps Third-Party Mobile Apps Grow Today…So It Can Monetize Their Content With Ads Tomorrow

Date 30th April, 2012

The fundamental misunderstanding of Facebook’s mobile prospects is that it’s trying to compete with iOS and Android for in-app payment revenue via HTML5. It’s not. What Facebook really wants is the content produced by apps on every platform, which it can monetize with ads. Payments revenue is a very nice bonus, but not critical. That’s why Facebook announced today that it’s making money on mobile for everyone else by pouring traffic into their apps.

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Tablets: the opportunity for marketers

Date 30th April, 2012

The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad. Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices. For marketers and online retailers, the tablet user represents an interesting opportunity. This is a target market that generally has more disposable income, and often hasdifferent usage patterns to mobile or desktop consumers.

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